LG Channels Expands Global Live Sports Coverage

If you’re a sports fan with an LG Smart TV, your remote control is about to get more of a workout than you do. LG Channels, the brand’s free ad-supported streaming TV (FAST) service, has steadily transformed from a nice bonus feature into a global gateway for live sports from world football and tennis to motorsports, boxing, and women’s leagues that used to be notoriously hard to find. As LG adds more live sports channels and expands into new regions, it’s quietly rewriting what “free sports coverage” looks like on the modern TV.

In this in-depth look at how LG Channels is expanding global live sports coverage, we’ll break down what the service is, which partners power it, what kinds of games and events you can actually watch, and why this shift matters for fans who are tired of juggling expensive subscriptions just to follow their favorite teams.

What Is LG Channels and Why Does It Matter for Sports Fans?

LG Channels is LG’s own free, ad-supported streaming service built into LG Smart TVs. Instead of requiring a separate device or monthly subscription, it’s integrated directly into webOS and offers a linear channel guide plus on-demand programming. In the United States, LG says viewers can access hundreds of channels including live sports, news, kids’ content, movies, and lifestyle programming simply by opening the LG Channels app or using the dedicated button on the Magic Remote on supported TVs.

Originally, LG Channels was more of a value-add: a mix of free news, entertainment, and a sprinkling of sports clips or niche events. But as FAST services have exploded in popularity, LG has invested heavily in sports rights and partnerships. In Europe, user growth has tripled in just a few years, powered in part by new free sports content from major partners.

For sports fans, that shift is huge. Instead of paying for multiple traditional cable packages or stacking subscription streamers, you can fire up your LG TV and access live and linear sports channels that cover everything from global football to combat sports with the trade-off being ad breaks instead of monthly bills.

How LG Channels Built a Bigger Live Sports Playbook

Partnering with Big-Name Sports Brands

The backbone of LG Channels’ expanded live sports coverage is a network of strategic partnerships with major sports content providers and emerging FAST sports brands. Key examples include:

• FIFA+ – A 24/7 football channel and app that delivers classic matches, original series, and selected live events from the world’s governing body of soccer. It’s now available as both a connected TV app on LG webOS and a FAST channel on LG Channels in multiple regions.
• DAZN FAST and DAZN Rise – DAZN’s free ad-supported channels offer curated sports content, including football, boxing, MMA, and more. DAZN Rise is especially notable as one of the first 24/7 channels focused entirely on women’s sports in key European markets.
• DAZN Combat and DAZN Women’s Football – Niche but growing channels that specialize in combat sports and women’s football, including UEFA Women’s Champions League coverage in select territories.
• Tennis Channel – A 24-hour tennis-focused channel offering live tournaments, analysis, documentaries, and lifestyle programming around the sport. LG has rolled it out across several European countries.
• Unbeaten – A premium sports channel that packages “greatest moments” content and historic events in football, tennis, and golf, giving fans a curated feed of legends and classic matchups.
• wedo Sports and MTRSPT1 – FAST channels that bring a mix of live and on-demand sports, including motorsports and other enthusiast categories that often get limited exposure on traditional TV.
• Chess TV, Rally TV, and more – Specialty channels offering everything from professional chess matches to rally racing and darts, catering to fans of more niche but fiercely loyal sports communities.

Instead of trying to become a traditional sports network itself, LG Channels acts as an aggregator and distributor. It provides the infrastructure and audience reach; partners provide the league rights, shows, and live game feeds.

Going Global: From Europe to Latin America and Australia

The “global” in LG Channels’ global sports coverage isn’t just marketing fluff. LG has rolled out sports channels such as FIFA+ and DAZN FAST across Europe, Latin America, and Australia, often tailoring the mix of channels and languages to each region.

For example, DAZN’s women’s football and combat sports channels are available in select European and Latin American countries, while FIFA+ can be found on LG Channels in markets ranging from Brazil and Mexico to the Nordics and the Netherlands. In Europe, LG specifically highlights premium sports offerings as a key driver of FAST viewership, alongside local-language channels and regional sports content.

That global footprint means an LG TV in Madrid, Mexico City, or Melbourne may offer a different mix of channels but the through line is the same: more free access to recognizable live sports brands without needing a separate streaming box.

New Destinations: From Living Rooms to Hotels

LG isn’t limiting its sports push to living-room TVs at home. In 2024, LG Business Solutions announced plans to bring LG Channels to commercial displays and hotel TVs, turning guest rooms into full-featured FAST experiences that include sports, news, and entertainment.

That means the same live sports channels you enjoy at home could eventually show up in your hotel room when you travel a big upgrade from the usual handful of cable channels and pay-per-view offerings. For sports fans on the road, it’s the difference between doomscrolling box scores on your phone and actually watching a match in real time.

Key Sports Channels Driving LG’s Live Coverage Expansion

FIFA+: The Home of Global Football Stories

FIFA+ is one of the crown jewels in LG Channels’ sports lineup. As a FAST channel and app, it focuses on football (soccer) content that ranges from historic World Cup replays to documentaries about legendary players, behind-the-scenes series, and select live matches from around the world.

If you’re the type of fan who can name World Cup winners by year or just someone who loves a good underdog story FIFA+ on LG Channels turns your TV into a near-endless stream of football storytelling, without subscription paywalls.

DAZN FAST & Friends: Combat, Women’s Sports, and More

LG’s partnership with DAZN brought several specialized sports channels into the LG Channels ecosystem, including:​

• DAZN FAST – A curated mix of football, fight sports, highlight shows, and original series.
• DAZN Combat – Focused on boxing and MMA, ideal for fight-night fans.
• DAZN Rise – A trailblazing 24/7 channel focused on women’s sports, including women’s football leagues.
• DAZN Women’s Football – Home to women’s club competitions and international tournaments in certain regions.

In a sports world where women’s competitions often get tucked into awkward time slots or siloed behind extra subscriptions, the visibility of women’s sports on free channels like DAZN Rise represents a meaningful shift.

Tennis Channel, Unbeaten, and Specialty Sports

Tennis Channel on LG Channels delivers live tournament coverage, studio shows, and instructional content for fans who follow the tour week in and week out. Unbeaten takes a different angle, highlighting iconic sports events and legendary athletes, while wedo Sports and MTRSPT1 bring motorsports and alternative sports into the mix.

Add in specialty networks like Chess TV, Rally TV, and darts-centric programming, and you get a lineup that’s surprisingly deep for a service that doesn’t charge a subscription fee.

New Sports Voices: talkSPORT, Yahoo Sports Network, and Local Coverage

LG Channels isn’t just about game broadcasts; it’s also carving out a role as a home for sports talk and analysis. In 2025, talkSPORT a major global sports radio brand announced a 24/7 FAST channel presence on LG Channels, bringing debate, interviews, and live audio-style coverage to smart TVs.

Meanwhile, Yahoo is launching the Yahoo Sports Network as a FAST channel that includes original weekly shows covering the NFL, NBA, MLB, combat sports, and more. LG Channels is among the first platforms to carry it, giving viewers another always-on sports analysis feed.

On top of these national and global brands, LG continues to expand local and regional news and sports coverage, particularly in the United States, where its “News Hub” adds local stations and regional content that often includes high school, college, and local pro coverage segments.

Why Free Global Live Sports on LG Channels Is a Big Deal

The expansion of LG Channels’ sports coverage isn’t happening in a vacuum. It reflects several broader shifts in the way people watch sports:

• Cord-cutting pressure – Fans are dropping traditional cable or satellite packages but still want live sports. FAST sports channels on LG Channels help fill that gap with free, ad-supported options.
• Fragmented rights – Top leagues and tournaments are split across multiple services. While LG Channels doesn’t replace all premium subscriptions, it offers a baseline of free sports content across football, tennis, motorsports, combat sports, and more.
• Growth of women’s and niche sports – Dedicated channels like DAZN Rise and women’s football feeds give under-served sports much more visibility.
• Global fandom – A fan in one country might follow a club in another. By expanding internationally, LG Channels makes it easier for fans to catch global football and international competitions without relying only on local broadcasters.

Put simply, LG Channels sits at the intersection of “I love sports” and “I don’t want to add another subscription.” If you’re okay with ads, it’s a very attractive trade-off.

How to Get the Most from LG Channels’ Live Sports Lineup

1. Check Your TV Model and Region

First, make sure your LG TV supports LG Channels. The service is generally available on LG Smart TVs released from 2016 onward, with availability varying by region. Access usually comes via the LG Channels app on webOS or a dedicated remote button on newer models.

Because sports rights differ across countries, don’t be surprised if your channel list looks a little different from what you’ve seen in press releases or online articles. The channel lineup tool and on-screen guide will show what’s available where you live.

2. Use the Channel Guide to “Favorite” Sports Channels

LG Channels includes an electronic program guide (EPG) that behaves a lot like traditional cable. Take a few minutes to scroll, find sports channels such as FIFA+, DAZN FAST, Tennis Channel, or motorsports networks, and add them to your favorites. That way you’re not frantically searching the grid five minutes before kickoff.

3. Lean Into the Variety

One of the hidden perks of LG Channels’ sports lineup is that it nudges you to sample sports you might never intentionally seek out. Maybe you tune in for a football replay and stumble into a late-night darts match or a high-stakes chess tournament. Those “I’ll just watch for five minutes” moments are where FAST services shine.

4. Combine Free Sports with Paid Subscriptions Strategically

LG Channels doesn’t replace every premium sports offering, but it can absolutely reduce how many paid services you need. Use free channels for documentaries, classic matches, women’s sports, and secondary competitions, then reserve your paid services for the must-have live rights that only exist behind paywalls. Your budget and your sports calendar will both feel more manageable.

Real-World Fan Experiences with LG Channels’ Global Sports Coverage

So what does all this actually feel like for fans sitting on the couch? Picture a few scenarios where LG Channels’ expanded global sports coverage really shines.

The global football addict. You’ve got your favorite hometown club, but you’re also obsessed with World Cup history and obscure continental tournaments. On a Saturday morning, you flip open LG Channels and land on FIFA+, where a documentary about a legendary team plays right before a classic World Cup knockout match. Later that night, you catch a women’s club game on DAZN Rise. You didn’t have to sign up for anything new or remember another password it was all sitting there for free, stitched together by the LG Channels guide.

The tennis fan who can finally keep up. Tennis seasons are long and chaotic, with tournaments jumping cities and time zones constantly. With Tennis Channel on LG Channels in select regions, a tennis fan can dip in for live matches, catch replays, and watch studio shows that make sense of rankings and storylines. Instead of chasing highlight clips across social media, they have a reliable, TV-friendly stream that’s always on in the background during breakfast or evening downtime.

The fight-night crowd. For combat sports fans, DAZN Combat and curated DAZN FAST programming can turn a casual Friday into fight night. You’re not always getting the biggest pay-per-view events, but there’s a steady flow of boxing, MMA, and combat sports shoulder programming. It’s ideal when you just want a “fists are flying” vibe while friends are over and since it’s free, no one is arguing over who has to split the PPV bill.

The women’s sports advocate. If you care about women’s sports, you’ve probably noticed how often marquee games are tucked into inconvenient time slots or scattered across platforms. Having dedicated channels like DAZN Rise or women’s football-focused feeds on LG Channels means you can confidently tell friends, “Yes, there is a place to watch this,” without sending them down a research rabbit hole. And because these channels run 24/7, you get more than just the games: documentaries, talk shows, and highlight packages help build the narratives that make leagues stick in people’s minds.

The traveler who refuses to miss a match. Imagine checking into a hotel and realizing the TV in your room supports LG Channels. Suddenly, you’re not limited to three generic cable channels and an overpriced movie menu. Instead, you can flip to a familiar lineup of free sports channels, catch global football or motorsports, and even put on analysis shows like talkSPORT or Yahoo Sports Network while you get ready in the morning. It turns hotel downtime into something you actually look forward to instead of just tolerating.

The curious sports sampler. Finally, there’s the viewer who just likes “interesting things in motion.” Rally cars screaming through forests on Rally TV, darts players under intense pressure, chess grandmasters staring down a clock LG Channels makes it easy to surf into sports you might never have paid extra to watch, but which become oddly addictive once you give them five or ten minutes.

Across all of these experiences, the common thread is that LG Channels lowers the friction of exploring global sports. You don’t have to run the usual mental calculator “Is this worth another subscription?” every time you want to watch something. You just open the guide, click on a sports channel, and see where it takes you.

The Bottom Line

LG Channels’ expansion into global live sports coverage is more than a few new logos in a channel guide. By partnering with brands like FIFA+, DAZN, Tennis Channel, talkSPORT, Yahoo Sports Network, and a host of niche sports providers, LG has turned its built-in FAST service into a surprisingly powerful hub for free sports viewing around the world.

If you own an LG Smart TV, it’s worth exploring the sports section of LG Channels and curating a favorites list that matches your personal fandom whether that’s football, tennis, motorsports, combat sports, women’s leagues, or just whatever competitive chaos is on at midnight. In a media landscape full of complex bundles and rising subscription costs, LG’s free, ad-supported approach to live and linear sports coverage feels refreshingly straightforward.