“Isn’t a Baby Anymore”: Kylie Jenner’s Daughter Stormi Steals the Spotlight in Mom’s Latest Cosmetics Ad

There are two universal truths in modern life: (1) your phone will autocorrect “Ulta” to something unhelpful at the worst time, and
(2) the internet cannot handle it when a celebrity kid shows up with actual comedic timing.
Case in point: Kylie Jenner’s recent Kylie Cosmetics promo featuring her daughter, Stormi Webstera short, playful ad that turned into a
full-on “Wait… she’s how old now?” moment for viewers.

The vibe is equal parts sweet, silly, and surprisingly smart marketing: a mother-daughter cameo that feels less like a boardroom decision
and more like the kind of goofy skit families do when they’re killing time in a store aisle. Except, you know, with a global beauty brand,
a major retailer partnership, and millions of eyeballs.

The Ad Everyone’s Talking About

The now-viral clip (shared by Kylie on social media) is set inside Ulta Beauty and plays like a quick, Barbie-coded skit. Stormi starts out
fake-cryingdramatic toddler energy, upgraded to “I’m clearly doing a bit” stage-kid confidence. Kylie steps in with the reassuring line:
“Don’t cry, Barbie. If you stop crying, I’ll get you whatever you want.”

A Glossy Lip Kit… and One Very Specific Request

Stormi immediately switches gears, grabs a Kylie Cosmetics Glossy Lip Kit, and mouths a punchline that made the internet collectively choke
on its iced coffee: “Okay, thanks! Get me a Mercedes.” In ten seconds, you get a whole storyline: parent negotiation, kid logic, and a product
moment that doesn’t feel like a product momentbecause the “sales pitch” is basically a child treating a lip kit like a bargaining chip in a
tiny soap opera.

The best part (for anyone who’s ever tried to coach a kid through a “say hi to Grandma” FaceTime) is that Stormi doesn’t look overly staged.
She looks like she’s having funbig expressions, quick timing, and the kind of casual confidence most adults can only achieve after three pep
talks and a latte.

Why Stormi’s Cameo Works (Even If You’re Not a Kardashian-Jenner Superfan)

1) It’s short, funny, and doesn’t overstay its welcome

In a world of ads that try to be “a cinematic experience,” this one is refreshingly tiny. No long monologues. No dramatic slow-motion hair flips.
Just a quick joke, a recognizable setting, and a clean product beat. That matters because social-first content has the attention span of a goldfish
holding a second phone.

2) Kids bring instant authenticity (and zero brand-filter)

Adults in ads often feel like they’re auditioning for “Person Who Loves Mascara.” Kids can’t fake that kind of polished enthusiasmso when they’re
engaging, it reads as real. Stormi’s performance works because she’s not trying to be a beauty influencer; she’s being a kid having a playful moment
with her mom in a store.

3) The “Isn’t a Baby Anymore” effect is emotional clickbaitin the nicest way

A big chunk of the reaction isn’t even about lip gloss. It’s about time. Many people remember Kylie announcing Stormi’s birth and now suddenly
Stormi is old enough to deliver a joke with a straight face. That mini whiplash“How is this possible?”creates instant engagement because it taps
into a universal feeling: kids grow up fast, and the internet keeps receipts.

The Business Side: Kylie Cosmetics + Ulta = Built-In Buzz

Beyond the cute factor, this ad also highlights a practical reality: Kylie Cosmetics isn’t just an online impulse buy anymore. Ulta offers physical
retail reach, easy pickup, and the kind of mainstream accessibility that keeps a beauty brand in regular rotation.

Retail meets Reel: why the location matters

Setting the skit inside Ulta isn’t randomit makes the “Where do I get it?” question disappear. Viewers see the shelves, the products, the shopping
context, and the brand’s placement in a major U.S. beauty retailer. The ad functions like a tiny map: you can practically hear the audience thinking,
“Cool, I can grab that this weekend.”

Product spotlight: the Glossy Lip Kit

The featured itemKylie Cosmetics’ Glossy Lip Kitfits the kind of product that sells well in short-form content: it’s visually demonstrable (shine!),
simple to understand (liner + gloss), and easy to imagine using immediately. Ulta’s product listing positions it as a “perfect pout” kit with
mirror-like shine and defined color, which is basically the brand promise in one sentence.

And strategically, the lip kit is a smart hero product for an Ulta push because it’s giftable, grab-and-go, and easy to merchandise at checkout-level
visibility. Translation: it’s the kind of item that “accidentally” ends up in your bag when you went in for shampoo.

Mother-Daughter Beauty Content: Sweet, Strategic, and a Little Complicated

The wholesome angle: “You’re the most beautiful without makeup.”

This commercial didn’t happen in a vacuum. Kylie has shared other mother-daughter beauty momentslike their “Get Ready With Me” contentwhere the tone
leans more bonding than branding. In one widely discussed clip, Kylie emphasizes a message many parents will appreciate: that Stormi is “most beautiful”
without makeup. That framing matters because it positions makeup as play and creativitynot a requirement.

The grown-up conversation: kids in ads always spark debate

It’s also fair to say that any time a child appears in a commercialespecially for a beauty brandthe conversation gets more layered. Viewers can love
the moment and still ask thoughtful questions: How do you protect a kid’s privacy in a viral world? What does “consent” look like for a child? Where’s
the line between family content and labor?

Kylie has addressed the privacy side in interviews, emphasizing that she sees protecting her kids from unwanted media exposure as her responsibility.
That perspective doesn’t end the debate, but it’s an important piece of context: she’s publicly acknowledged the tension between fame and childhood,
and she’s tried to draw boundarieseven while sharing selective moments.

Stormi’s Public Persona Is ExpandingBut Mostly on Her Terms

Stormi’s appeal isn’t just “cute kid in a commercial.” She’s increasingly shown as witty and opinionated in Kylie’s posted momentslike reacting to
Kylie’s past “King Kylie” looks with blunt fashion feedback. Add in public appearances, coordinated outfits at events, and pop-up sightings, and you
start to see the arc: Stormi isn’t being framed as a tiny adult; she’s being framed as a kid with personality.

That’s why the Ulta commercial lands. It’s not asking viewers to treat Stormi like a miniature CEO. It’s letting her be funny, expressive, and a little
mischievousaka the three pillars of internet virality.

What Brands Can Learn from the Stormi Spotlight

• Make the joke the hook, not the product. The laugh earns attention; the product gets remembered.
• Show where to buy without saying “where to buy.” A clear retail setting quietly answers the question.
• Keep it human. Highly polished ads can feel distant; playful, real-feeling moments travel farther.
• Expect a values conversation. If a child is in content, audiences will weigh inplan for that thoughtfully.
• Build “legacy” narratives carefully. Passing a brand down is a powerful story, but it should never override the kid’s autonomy.

The Takeaway: She’s Not a BabyShe’s a Scene-Stealer

Kylie Jenner’s latest Kylie Cosmetics ad is a great example of modern celebrity marketing: social-first, retail-connected, and powered by personality.
Stormi’s cameo works because it’s brief, funny, and doesn’t feel forced. It taps into a universal emotion (“How is she so grown up already?”) while
also being a clean product moment tied to Ulta shelves.

Whether you see it as adorable family content, clever brand storytelling, or a little of both, one thing is clear: Stormi didn’t just appear in the ad.
She ran it. And the internetdramatic as everwill be recovering for approximately 3–5 business days.

Real-Life Experiences Related to “Isn’t a Baby Anymore” Moments (Extra)

If the Stormi-in-an-ad moment made you feel like time is speeding up, welcome to the clubmembership includes unsolicited nostalgia and the sudden urge
to look at old photos “just for a second” (two hours later, you’re crying over a screenshot of a tiny hand holding a juice box).
The “isn’t a baby anymore” realization hits parents, relatives, and caregivers in oddly specific situations: the first time a kid corrects your directions,
the first time they read a menu out loud, the first time they give you actual style advice and you realize… they’re not guessing.

In a beauty-store context, that shift can be especially noticeable. A lot of parents talk about the first time their child stops being the passenger in
the cart and starts being the co-pilot. One day you’re pushing them past the mascara display like it’s wallpaper. The next day they’re pointing at packaging
and saying things like, “That one looks sticky,” or “This one is more natural,” with the confidence of someone who’s watched exactly seven GRWM videos and
considers themselves an expert.

There’s also a very particular kind of humor that pops up when kids get older: they start understanding negotiationand they practice it constantly.
It can be harmless (“If I clean my room, can I have extra strawberries?”) or wildly ambitious (Stormi-style, “Get me a Mercedes” energy).
Many parents recognize the pattern: kids hear adult conversations, pick up the rhythm, and then remix it into something that’s both hilarious and slightly
alarming. It’s not that they truly expect luxury cars; it’s that they’re experimenting with how the world workshow requests, reactions, and rewards connect.

Another common experience: kids becoming unexpectedly camera-ready. Families who never considered themselves “content people” still end up with videos because
modern childhood is filled with little performancesdance routines after dinner, dramatic monologues in the backseat, “watch this!” moments that demand an audience.
When a child is naturally expressive, you don’t have to script them; you just have to keep up. And sometimes those candid moments are the ones that feel most
authenticless like “a project” and more like a memory you’ll laugh about later.

Of course, plenty of parents also relate to the balancing act: encouraging creativity while keeping boundaries. Makeup and skincare can be playful and artistic,
but adults still want kids to feel comfortable and confident without any of it. That’s why messages like “You’re beautiful without makeup” resonate so strongly:
it frames beauty routines as optional fun, not a requirement for being “presentable.” Many families apply the same approach to dress-up, nail polish, and hair
experimentsyes to self-expression, no to pressure.

And then there’s the simplest experience of all: pride. When kids grow from babyhood into their own personalities, it can feel like watching a tiny spark become a
full flame. You see it when they crack a joke, when they show empathy, when they try something new and don’t immediately quit. That’s the emotional engine behind
“Stormi steals the spotlight” stories. Even if you’re just a casual observer, it’s hard not to recognize what’s happening: a kid growing up, showing confidence,
and reminding everyone that time is movingwhether we’re ready or not.

So if you watched that Ulta skit and thought, “How is she not a toddler anymore?” you’re not being dramatic (okay, maybe a little). You’re just having a very
human reaction to a very human thing: kids grow up fastand sometimes they do it right in front of a lip gloss display.